The core represents you, your team. The ring around represents your business environment with its unwritten rules, underlying forces and causes. Our approach is to work inside out and outside in simultaneously while involving multiple disciplines. As such we act as a multidisciplinary team. This Self-in-Context-Principle ™ defines our unique combination of different perspectives resulting in a more complete and balanced assessment. In this way, new insights emerge and you, your team will reap the benefits.